An Empirical Study on Millennial’s Behavior towards Perception of Investment Avenues with Reference to the Kutch Region of the Gujarat

The finance sector is a vital component of the economy, serving as a stimulant for economic growth, resource allocation, and risk management. It contributes to the creation of capital by mobilizing savings and directing them towards investments. In this investment decision, the investors play a crucial role in the economic development. This study’s primary goal is to examine the effects of gender, occupation, income level, and annual savings on the investment decision. The author also aims to find out the impact of investment objectives on the investment decisions of millennials. Millennials represent a large and influential portion of the population. Their decisions make a huge difference in the economy and it is essential to find the factors that affect the millennial’s investment behaviour. The study fills a deliberate gap by identifying the influence of demographics on the financial choices of millennials. In this study, the researcher has studied the investment behaviour of the 102 working millennials in the Kutch region of Gujarat. The study focuses on millennials' objectives while choosing the investment avenues, and factors influencing investment decisions. The analysis and data interpretation was done by SPSS. The research emphasizes that something is lacking in the study and found the absence of a strong correlation between annual savings and monthly income. The gender is significantly associated with gold & silver and Real estate. As the same demographic factor occupation is also significantly associated with the traditional avenues.